PERSONAL MANAGEMENT IS NIOT FOR FOOLS
Simone Battle asks:
A friend of mine who I used to intern for told me his ideas about managers, which perplexed me. He said that managers make an artist lazy. In other words unless you are an artist with gigs, a following, a record deal on the way perhaps, then you don't need a manager because there's nothing to manage. I had to disagree because I feel like it takes so much to get to that level of an established artist, especially nowadays when labels don't sign anyone unless they're packaged and pretty much independent. I think that an aspiring artists needs the help of a manager to aide in all of the non-creative aspects of building a music career, in order to get to that level of "record label interest."So, my question is, which artists need managers? Only the ones that have busy schedules, or all talented and ambitious artists?
Hartmann responds:
Every artist starts out as his or her own man personal manager. This is when they are at "Rock Bottom." They are alone in their room with their music and dreams. At that stage they are lost in the fog of showbiz and are probably not aware of the eight core professions of entertainment as described in The Holodigm Seminars. However, conscious or not they are responsible for all the activities assigned to each profession. Most of the millions of artists on myspace.com will never attempt to go pro. They will get a day job and continue to dream. The most passionate and driven will pursue professional status. If they have talent and they do everything right and get lucky they may make a living and survive. 100% of the money will be made by 10% of the artists; 90% of that money will be made by 1% of the artists. No artist can do all these jobs for the duration of the career. Showbiz is a team sport. Sooner or later every professional artist needs a manager. Record companies do not want to deal directly with artists and I know of no recent deals where there was not a manager and lawyer directly involved. Agents also prefer to deal with managers because artists are most often not very realistic and it takes a lot of time to deal with someone who is still learning the ropes. Every succeeding artist has a busy schedule.They must be writing, recording, performing, promoting, interviewing and often doing TV and films. The business does not stop because the artist is doing something else. Every act needs a manager to tend to the myriad of activities that are never ending and need constant attention. In The Holodigm System we train managers as well as artists; so one does not have to get an established manager to endorse you. Find someone you trust and teach them the new paradigm. It is not rocket science. The artist is the corporation; the manager is the CEO. Every business needs a leader to set the pace and dictate the policy. An artist who negotiates for himself is represented by a fool.
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