Wednesday, July 21, 2010

HOLOGRAM - The Next Superstar - Where are you? - July 21, 2010

Before Elvis there was swing music which got the greatest generation through WWII during which the antiquarian record business died for lack of shellac. Plastics gave us a new music industry. Fueled by rock & roll and the marriage of AM radio and 45s the modern record business was born.

The King drove MUSIC to a very high place and the infrastructure was further exploded by the talents of The Beatles. When 331/3 married FM radio the postmodern record business became big business. The symbiotic relationship between concerts and records blew it up even bigger. All of this was MUSIC driven.

It is culturally impossible for the old infrastructure to survive without an artist geometrically more appealing than Elvis or The Beatles. Even in this era of FREE MUSIC and niche markets, such an avatar could draw an ubiquitous audience. Lacking a superstar to attract their interest the people will go back to the street and start over. The exodus has already begun.

Thursday, June 17, 2010

The Holodigm @ UCLA - Building Careers in The Music Renaissance - June 17, 2010

HOLOGRAM: Hartmann Returns to UCLA for Fall 2010

Holodigm Music CEO, and music industry veteran, John Hartmann has been engaged to repeat "The Insiders Guide to Music Management" for UCLA Extension this Fall. Hartmann who is a three time professor of the year at Loyola Marymount University will bring his new digital music industry paradigm to the Westwood campus for the second time. The Holodigm system is attracting musicians and entrepreneurs from all over the world who are dedicated to building careers in the music renaissance.

The Insider's Guide to Music Management

X 447.31 Music 4 units $550

The music manager's role is crucial to a musician's career success. Yet very few people who enter the entertainment industry have any idea what a manager does or how one can help their career. This course is designed to explain the management side of the music business. Find out what music managers do, why they are important, and how to avoid management pitfalls. Lectures, discussion, and industry guests address such topics as when to get a manager, the role of the manager in the indie world, and going up the ladder with a manager. Internet access required to retrieve course materials.

Reg# V9000B

UCLA: 2214 School of Public Affairs Bldg.
Saturdays: 12PM -4PM - 9 Meetings
Sep 25 - Nov 20

Wednesday, June 16, 2010

Quote Me! - Bob Lefsetz - June, 16, 2010

QUOTE ME: Bob Lefsetz

"We live in a confusing, crazy world. But one thing is constant. The winners
pay their dues. And it's not solely time on the chain gang. No, there's a
ton of anxiety involved. Questioning yourself, taking risks, sticking to your
guns when no one believes in you."


Monday, June 14, 2010

HOLOGRAM - BioMatrix @ Yoga Desa - Sundays



"A Youthing System for the 21st Century"

Aging is not about time, it is an accumulation of symptoms. BioMatrix Training reverses the aging process by eliminating the symptoms. Close the Mind + Body gap and realize your full potential.

Stretch, torque and meditate your way to peace, harmony and a stress free life. Empower your goals with integrated action. Position your mind to dominate and control your bodies agenda.

Find your personal balance before you are endangered, before pain masters you and your mind loses its keenness. Seek the truth and serve the light. Strive to master only yourself.

Pax et Amo. Hartmann

SUNDAYS - 12:30 PM - 1:30 PM - YOGA DESA @ PINE TREE CIRCLE - 120 Topanga Canyon Boulevard, Topanga, CA 90290

FIRST CLASS - July 11 - All ages and all stages welcome. Yoga mat required. Donation: $5

BioMatrix Coach: John Hartmann -

Friday, June 11, 2010

HOLOGRAM: A Light Goes Out in Music - Barbara Skydel - June, 11, 2010


Barb was the best of the best. She brought dignity, class and style to the profession of booking agent. Her honesty, integrity and humility set a standard that only she could achieve. Either at Premier Talent, or the Morris office, she represented every act I managed for the past four decades.

Yesterday I called a number only she had answered for over forty years. I was just checking on her health which had been distressed. Not waiting for a "hello" I immediately went into my song: "I am HartSky and you are SkyBlue, I'm just callin' to say I love you..."

"I presume you are calling for Barbara," replied a very dignified Nurse Genvieve. "I am sorry to inform you that Barbara died this morning." She didn't sugar coat the word as if there were some flavor that might turn the pill sweet.

Genvieve was a professional and she had done this many times before. She told me the truth with love, I swallowed hard, could think of nothing to say, thanked her and cried.

"I an HartSky and you are SkyBlue, I'm just callin to say I love you."

John Hartmann

Wednesday, June 2, 2010

The Holodigm Quote of the Day - Ryan Gosling on Pitchfork - June 2, 2010


Ryan Gosling - Dead Man's Bones - on Pitchfork:

"It seems like an interesting time to come into music, because it seems like everybody's leaving, every office we go into the guy's packing up, and pulling all the final things from his desk in a box," Gosling said. "It seems like, you can't make money anymore, so people are trying to figure out how it all should work. My impression just seems to be like, it's kind of the Wild West in a way. Whatever you think of you can do, and that's really terrifying but also an exciting situation to be in, because you realize that you can create the way that this goes down for you...So people are in it because they want to be, and not because they think it'll be profitable for them. It seems like it's good creatively, but you also have to figure out how you want to present your music, because the old model doesn't work anymore."

Posted by Amy Phillips on January 11, 2009 at 4:20 p.m.

Thursday, May 27, 2010

The Digital Music Business FAQ - Book Publishing - May 27, 2010

A Literary Agent asks:

Will book publishing suffer the same fate as the record business?

Hartmann responds:

The handwriting is on the wall and there is no god powerful enough to stop digimodernization. Reading from paper is too expensive to survive as a great American pastime. Furthermore, it is economically and ecologically unsound.

The big publishers will gobble up the little ones in a vain attempt to grab a few more high profit sales. But, just like the fate the ones and zeros imposed on the record business they will die, crushed under their own weight. So what's new? This is what technology does to everything sooner or later. Somebody builds a better mouse trap and everybody wants one.

Well guess what, everybody has one and the more they play with their computers the faster the old paradigm shifts. And as scary as that may sound to you, it's the best thing that ever happened to authors of creative works. When the price dust settles reading on screen will get millions more people into the mix. More words are read online every day than are accessed from all other sources combined.

It is so Socratic that each and every dreamer can write a book. Why not? Eeverybody is the star of his own movie and all this reading is going to produce a different kind of author. For lack of a term, lets call it "reality writing." Unfettered by the editorial process, the new writers will shred the envelope. The will break all the rules, because they don't know them.

What these cyber-writers bring to the table is freedom. Freedom to create, freedom to publish and most importantly freedom to collect if they write something truly great. Yes, millions will publish a few copies for their friends and family, but think about the potential if you produce something everybody loves. After all it is the entertainment business and only the very best stuff makes the best seller lists.

It is impossible to say what the public will embrace in the long term. History shows that everything just keeps changing. The good news is that if a great book is written and published by the author it will find an audience eager to play and willing to pay. What they won't buy is marginal work.

When the good stuff hits the Internet millions will acquire it for free. A fraction will pay out of appreciation and respect. That minority will be infinitely greater in size than the entire extant book market. The author could sell millions of digital copies in a day. There will be no commissions and no publishers share. The price will be less than five dollars and the author will never have to work again. Of course, he will and he will keep the profit.

Some people will always read from paper books, but they probably ride horses and have eight-track players as well. It's time that the corporate money machines were eliminated from the process and their well demonstrated greed insures their demise. No assasination is required, they shot themselves in the foot and now they are frantically watching themselves bleed out.

Let authors stand on their talents and when they deliver let them keep the money. The world of publishers is doomed, the world of authors is born anew and it is the most exciting time in reading. Some brilliant agents will reinvent the monetization of the business model and all will be well in the land. The winners are the readers and writers. The losers are the powers that used to be and within a decade all that will remain is the ashes of the status quo doused by zeros and ones.