Thursday, May 27, 2010

The Digital Music Business FAQ - Book Publishing - May 27, 2010

A Literary Agent asks:

Will book publishing suffer the same fate as the record business?

Hartmann responds:

The handwriting is on the wall and there is no god powerful enough to stop digimodernization. Reading from paper is too expensive to survive as a great American pastime. Furthermore, it is economically and ecologically unsound.

The big publishers will gobble up the little ones in a vain attempt to grab a few more high profit sales. But, just like the fate the ones and zeros imposed on the record business they will die, crushed under their own weight. So what's new? This is what technology does to everything sooner or later. Somebody builds a better mouse trap and everybody wants one.

Well guess what, everybody has one and the more they play with their computers the faster the old paradigm shifts. And as scary as that may sound to you, it's the best thing that ever happened to authors of creative works. When the price dust settles reading on screen will get millions more people into the mix. More words are read online every day than are accessed from all other sources combined.

It is so Socratic that each and every dreamer can write a book. Why not? Eeverybody is the star of his own movie and all this reading is going to produce a different kind of author. For lack of a term, lets call it "reality writing." Unfettered by the editorial process, the new writers will shred the envelope. The will break all the rules, because they don't know them.

What these cyber-writers bring to the table is freedom. Freedom to create, freedom to publish and most importantly freedom to collect if they write something truly great. Yes, millions will publish a few copies for their friends and family, but think about the potential if you produce something everybody loves. After all it is the entertainment business and only the very best stuff makes the best seller lists.

It is impossible to say what the public will embrace in the long term. History shows that everything just keeps changing. The good news is that if a great book is written and published by the author it will find an audience eager to play and willing to pay. What they won't buy is marginal work.

When the good stuff hits the Internet millions will acquire it for free. A fraction will pay out of appreciation and respect. That minority will be infinitely greater in size than the entire extant book market. The author could sell millions of digital copies in a day. There will be no commissions and no publishers share. The price will be less than five dollars and the author will never have to work again. Of course, he will and he will keep the profit.

Some people will always read from paper books, but they probably ride horses and have eight-track players as well. It's time that the corporate money machines were eliminated from the process and their well demonstrated greed insures their demise. No assasination is required, they shot themselves in the foot and now they are frantically watching themselves bleed out.

Let authors stand on their talents and when they deliver let them keep the money. The world of publishers is doomed, the world of authors is born anew and it is the most exciting time in reading. Some brilliant agents will reinvent the monetization of the business model and all will be well in the land. The winners are the readers and writers. The losers are the powers that used to be and within a decade all that will remain is the ashes of the status quo doused by zeros and ones.

Tuesday, May 25, 2010

The Reflectacles @ Dakota Lounge - Wednesday, May 26, 2010

Holodigm artists The Reflectacles will be performing live at Dakota Lounge this Wednesday.


The Refelctacles Showtime: 10:30 PM

Location: 1026 Wilshire Blvd, Santa Monica

Unless something goes terribly wrong with the United States Postal Service, we will have our debut, "The Wiley Post EP," available for sale!

Please help support your local Rock 'n' Roll movement. Music, herself, needs you!

Monday, May 17, 2010

Quote of the Day: Alice Cooper - May 17, 2010

HoloGram - Pearls of Wisdom from a Master Songwriter

"If I were to take a young band, I would have them listen to four people: Burt
Bacharach, Paul McCartney, Brian Wilson and Paul Simon, or maybe Laura Nyro.
Listen to the construction of those songs. I mean, the Beatles - so simple, but
I get everything they're saying to me. When I hear these new bands, I don't get
it. And it's because they don't know how to tell a story within those musical
boundaries. That three-minute musical boundary." ALICE COOPER

Friday, May 7, 2010

Holodigm Media Artists LIVE @ A/C

The Reflectacles - LIVE @ Air Conditioned - May 13

The official LMU "Ultimate Graduation Kiss-Off " will be celebrated at AIR CONDITIONED on MAY 13. Holodigm Media Artists, The Reflectacles, lead the parade of bands, friends, fans and families who will celebrate the senior class kissing-off school. Come and kiss somebody goodbye.

Kissing is invited, but not mandatory. All kissing will be conducted at the discretion of the kissee, not the kisser. The Reflectacles Music Company, LLC assumes no liability for the after effects of short or long term kissing. Thank you for your cooperation. Bring your dancing shoes and lips.

The Air Conditioned Supper Club is located @ 625 Lincoln Blvd., Venice, CA 90291

SHOW STARTS @ 8:00 pm