TheHolodigm.com
QUESTION OF THE DAY: How do I get started?
O'Shea Finn asks:
I am busy absorbing the many hours of lectures and endless text on The Holodigm web site. I want to apply the lessons to getting my band out of the garage. How can I get started? What do I do first? What is a simple game plan in a short form?
Hartmann responds:
If you can mount a band playing your music to a focused niche fan-base, you could build a business. The style is dictated by your core audience and success is directly relative to your talent. Your potential fans look and are like you. Once you are accepted as part of a fan's music community you have an ally in their world. Find the music mavens in your core genre.
There is a musical leader in every tribal group that the rest of the tribe follows. Read The Holodigm "Blog" posts on "Do-it-Yourself" and "Branding Your Band." Build a repertoire and create a live act. Only after the music is seasoned by many rehearsals and live performances, should you record it. Release your product on your own record label and sell the records at your gigs and online. Add appropriate merchandise items to your product line as the budget allows and the fans demand. Establish a booking mechanism and do a continuous stream of concerts
Promote it all on the Internet. Give downloads of the single songs away for free on your web site. Sell the EPs and LPs with creative packaging, and promotional features, directly to the fan base. Control all income streams. Review The Holodigm Seminars to help create your long term game plan. When in doubt, email me. When the poop hits the fan, call me.
If you don't give up, you'll make it.
Never stop writing.
Hartmann
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