Tuesday, November 17, 2009

QUESTION OF THE DAY - Can Your BFF Manage Your Music Business? - November 17, 2009



Can Your BFF Manage Your Music Business?

A. Witter asks:

When choosing a Manager, would it be best for an Artist to select a friend to fill that role, or would it be best to bring in an outside party to become the manager? A friend would be more concerned with the artist as a person and would be highly devoted to the relationship between Manager and Artist, but may lack necessary skills needed to make the Artist a success. An outside party would most likely have these necessary skills, but may not be able to forge the same kind of relationship with the artist that the friend would have. Both have their pros and cons, but which one do you think would be the better match?

Hartmann responds:

The postmodern record business is in a state of collapse. The paradigm has shifted and the foundations of the new structure for marketing music are being born. As fear and despair reverberate around the music industry the rats are scrambling to get off the sinking ship. Every mid-level executive from the decaying record business is seeking a new way to exploit his experience and reputation. The primary consideration is where to go. Who will rescue the millions of singers and bands on myspace.com and youtube.com and the rest of the web?

Will personal managers with experience and relationships scour the Internet for the next big thing? Probably not. It is just too difficult to evaluate an artist's potential from their online presentation. The established managers are not really interested in "baby bands" and are not the likely source of management for beginners. Until an act has a solid Internet presence with a large following of unique visitors they aren't going to get much attention from the professionals.

The Holodigm system is designed to create personal managers as well as competitive artists. The most required characteristics for managers is trust. That is most often found among your family and friends. If you were going to open a candy store, you would find someone you trust to be your partner. You would create a game plan and rent a store. Then you would buy some candy, sell it and pay your bills. The partnership would split the profits. Why should the music industry be different? It shouldn't. The new paradigm follows a new formula: 1 Artist + 1 Manager = 1 Enterprise. The manager is a permanent partner in the building of any new music business.

Every enterprise needs a CEO and the manager is the ideal person to run the business of the company. The artist is the creator of the product that will be produced and purveyed by the company. Success in The music Renaissance will be extremely elusive and a part-time effort will not get the job done. A manager with a string of artists will defuse his energy and fail to deliver for any one of them. When the managers survival depends on your success you have a chance to win.

The Holodigm Seminars will teach every interested artist and entrepreneur everything they need to know to start their music business. Our training, coaching and management systems help the members stay focused on what counts while avoiding the pitfalls of the dying record business.

The good news is that the live concert business is stronger than ever. It is from this source that the baby bands will rise to maturity. Since there is no template for how to build a career in the new paradigm experience is not a prerequisite. Managers and bands must take control of the entire process by building performing acts that can market their music and merch through their live appearances. There are no guarantees, only the most talented will survive and make a profit.

It is a long, hard road and having a good friend by your side will make the battle easier. Find someone who wants to be your partner in a music business and form an L.L.C. The job is much too difficult for your manager to be told his contract ran out after you make it. By sharing in the equity of the company the manager knows that his efforts are not in vain. If he owns a piece of the enterprise he is helping to build he will be driven to work harder and protect your asset. By forming your own publishing and record companies you retain control of the major income streams and will reach profit sooner. The Holodigm, artistic talent and business acumen are all you need. We will teach you how to play the game and win at http://www.holodigmmusic.com/.

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