HolodigmMusic.com
A Literary Agent asks:
Will book publishing suffer the same fate as the record business?
Hartmann responds:
The handwriting is on the wall and there is no god powerful enough to stop digimodernization. Reading from paper is too expensive to survive as a great American pastime. Furthermore, it is economically and ecologically unsound.
The big publishers will gobble up the little ones in a vain attempt to grab a few more high profit sales. But, just like the fate the ones and zeros imposed on the record business they will die, crushed under their own weight. So what's new? This is what technology does to everything sooner or later. Somebody builds a better mouse trap and everybody wants one.
Well guess what, everybody has one and the more they play with their computers the faster the old paradigm shifts. And as scary as that may sound to you, it's the best thing that ever happened to authors of creative works. When the price dust settles reading on screen will get millions more people into the mix. More words are read online every day than are accessed from all other sources combined.
It is so Socratic that each and every dreamer can write a book. Why not? Eeverybody is the star of his own movie and all this reading is going to produce a different kind of author. For lack of a term, lets call it "reality writing." Unfettered by the editorial process, the new writers will shred the envelope. The will break all the rules, because they don't know them.
What these cyber-writers bring to the table is freedom. Freedom to create, freedom to publish and most importantly freedom to collect if they write something truly great. Yes, millions will publish a few copies for their friends and family, but think about the potential if you produce something everybody loves. After all it is the entertainment business and only the very best stuff makes the best seller lists.
It is impossible to say what the public will embrace in the long term. History shows that everything just keeps changing. The good news is that if a great book is written and published by the author it will find an audience eager to play and willing to pay. What they won't buy is marginal work.
When the good stuff hits the Internet millions will acquire it for free. A fraction will pay out of appreciation and respect. That minority will be infinitely greater in size than the entire extant book market. The author could sell millions of digital copies in a day. There will be no commissions and no publishers share. The price will be less than five dollars and the author will never have to work again. Of course, he will and he will keep the profit.
Some people will always read from paper books, but they probably ride horses and have eight-track players as well. It's time that the corporate money machines were eliminated from the process and their well demonstrated greed insures their demise. No assasination is required, they shot themselves in the foot and now they are frantically watching themselves bleed out.
Let authors stand on their talents and when they deliver let them keep the money. The world of publishers is doomed, the world of authors is born anew and it is the most exciting time in reading. Some brilliant agents will reinvent the monetization of the business model and all will be well in the land. The winners are the readers and writers. The losers are the powers that used to be and within a decade all that will remain is the ashes of the status quo doused by zeros and ones.
Thursday, May 27, 2010
Tuesday, May 25, 2010
The Reflectacles @ Dakota Lounge - Wednesday, May 26, 2010
HolodigmMusic.comHolodigm artists The Reflectacles will be performing live at Dakota Lounge this Wednesday.
4 GREAT BANDS STARTING at 8:30 PM
The Refelctacles Showtime: 10:30 PM
Location: 1026 Wilshire Blvd, Santa Monica
Unless something goes terribly wrong with the United States Postal Service, we will have our debut, "The Wiley Post EP," available for sale!
Please help support your local Rock 'n' Roll movement. Music, herself, needs you!
Monday, May 17, 2010
Quote of the Day: Alice Cooper - May 17, 2010
http://holodigmmusic.com/
HoloGram - Pearls of Wisdom from a Master Songwriter
"If I were to take a young band, I would have them listen to four people: Burt
Bacharach, Paul McCartney, Brian Wilson and Paul Simon, or maybe Laura Nyro.
Listen to the construction of those songs. I mean, the Beatles - so simple, but
I get everything they're saying to me. When I hear these new bands, I don't get
it. And it's because they don't know how to tell a story within those musical
boundaries. That three-minute musical boundary." ALICE COOPER
HoloGram - Pearls of Wisdom from a Master Songwriter
"If I were to take a young band, I would have them listen to four people: Burt
Bacharach, Paul McCartney, Brian Wilson and Paul Simon, or maybe Laura Nyro.
Listen to the construction of those songs. I mean, the Beatles - so simple, but
I get everything they're saying to me. When I hear these new bands, I don't get
it. And it's because they don't know how to tell a story within those musical
boundaries. That three-minute musical boundary." ALICE COOPER
Friday, May 7, 2010
Holodigm Media Artists LIVE @ A/C
The Reflectacles - LIVE @ Air Conditioned - May 13
GRADUATION CELEBRATION
The official LMU "Ultimate Graduation Kiss-Off " will be celebrated at AIR CONDITIONED on MAY 13. Holodigm Media Artists, The Reflectacles, lead the parade of bands, friends, fans and families who will celebrate the senior class kissing-off school. Come and kiss somebody goodbye.
Kissing is invited, but not mandatory. All kissing will be conducted at the discretion of the kissee, not the kisser. The Reflectacles Music Company, LLC assumes no liability for the after effects of short or long term kissing. Thank you for your cooperation. Bring your dancing shoes and lips.
The Air Conditioned Supper Club is located @ 625 Lincoln Blvd., Venice, CA 90291
SHOW STARTS @ 8:00 pmTHE REFLECTACLES @ 10:00 PM
DINNER RESERVATIONS: 310-250-5343
Wednesday, April 28, 2010
The Digital Music Business FAQ
HolodigmMusic.com
Valerie Walsh asks:
What the hell is going on in the music business? Is everybody fiddling as Rome burns? Is there a plan for the future?
Hartmann responds:
Welcome to The Gold Rush - The Digital Music Business
When no bag is ubiquitous all genres are viable. We have entered The Music Renaissance and the future of the Music Industry has never been brighter. The thousands of years old concert business will not evaporate because the postmodern record business has reached the end of its dominant era. The double edged sword of the Internet has cut the big four labels to their knees. It is also the instrument carving the future of recorded music. The paradigm shift is toward the artist. No longer will popular music be dictated from corporate board rooms. The next great star will rise up from the cyber-grass-roots and suddenly explode on the web. Should only the degree of affection we held for The Beatles land on a new artist, a monumental windfall could make such an act instantly famous and vastly rich in one day. Would you have stolen from Elvis or The Beatles?
It would defy the historical trajectory for such a phenomenon not to occur. If everybody with an iPod decided to purchase rather than "share" a particular song a multi million dollar fortune would be made instantly. The pursuit of this potential has a fertile garden and an army of contestants. Millions post their music online every day. This creates a giant hay stack of brass needles. Everybody with a Guitar Hero badge and a Mac can write a song and make a record. But they are not necessarily talented. The challenge is to find the golden needles among the brass. It can't be done by surfing the web. The battle is fought in the live arena.
The digital convergence has vastly expanded the core audience for music. Every song ever recorded is available online for free. Nothing can stop the tide of peer-to-peer file sharing. It is not regarded by the participants as theft. The music is "shared" for the benefit of artist and fan. They regard record companies as the enemy of the artist and they are correct in that presumption. Since the moral quotient has no consideration nothing can stop the practice. The new music industry entrepreneur must accept the fact that paying for music is a choice not a necessity.
The listening experience has come full circle. Music lovers are addressing one song at a time. They no longer have to buy ten songs they don't want to get the one they like. After all, they are not paying for it and nobody steals something he doesn't want. The record business is over, and bands must give their music away to create a following. Downloads are easy to distribute. If enough people "share" your music they will come to your gig out of curiosity.
If you have a great live act they will fall in love and buy the CD from you even though they already have the music or they wouldn't be there. If they go for a t-shirt as well good for you. They saw MTV and are aware that purchasing your merch is a gesture of admiration, affection and support. The artist and the audience are now directly linked and the new infrastructure for the monetization of music will be constructed according to this principal. The artist is the publisher, manager and label and he must own and control all income streams just to survive. Ten percent of the artists will split one hundred percent of the money.
The big four record labels will continue to shrink and ultimately become banking institutions. They will try to buy the acts that succeed. By the time the labels know what is happening the artists won't need them. Their distribution system evaporated with the brick and mortar stores. Radio has been their long time weapon of justification but everybody listens to his iPod.
There is only one template for how to pursue careers in the current environment. If you are going to turn your music into a survival mechanism you must first learn how to play the digital music business game. You must play perfectly well, have talent and get lucky to win. The process begins with education. The systems, mechanics, protocols and politics of how to get started can be found at The Holodigm. The golden needles are invited to join the revolution in the digital music renaissance. Make music your business. Make business your music. Learn how, right now at: http://www.holodigmmusic.com/.
Valerie Walsh asks:
What the hell is going on in the music business? Is everybody fiddling as Rome burns? Is there a plan for the future?
Hartmann responds:
Welcome to The Gold Rush - The Digital Music Business
When no bag is ubiquitous all genres are viable. We have entered The Music Renaissance and the future of the Music Industry has never been brighter. The thousands of years old concert business will not evaporate because the postmodern record business has reached the end of its dominant era. The double edged sword of the Internet has cut the big four labels to their knees. It is also the instrument carving the future of recorded music. The paradigm shift is toward the artist. No longer will popular music be dictated from corporate board rooms. The next great star will rise up from the cyber-grass-roots and suddenly explode on the web. Should only the degree of affection we held for The Beatles land on a new artist, a monumental windfall could make such an act instantly famous and vastly rich in one day. Would you have stolen from Elvis or The Beatles?
It would defy the historical trajectory for such a phenomenon not to occur. If everybody with an iPod decided to purchase rather than "share" a particular song a multi million dollar fortune would be made instantly. The pursuit of this potential has a fertile garden and an army of contestants. Millions post their music online every day. This creates a giant hay stack of brass needles. Everybody with a Guitar Hero badge and a Mac can write a song and make a record. But they are not necessarily talented. The challenge is to find the golden needles among the brass. It can't be done by surfing the web. The battle is fought in the live arena.
The digital convergence has vastly expanded the core audience for music. Every song ever recorded is available online for free. Nothing can stop the tide of peer-to-peer file sharing. It is not regarded by the participants as theft. The music is "shared" for the benefit of artist and fan. They regard record companies as the enemy of the artist and they are correct in that presumption. Since the moral quotient has no consideration nothing can stop the practice. The new music industry entrepreneur must accept the fact that paying for music is a choice not a necessity.
The listening experience has come full circle. Music lovers are addressing one song at a time. They no longer have to buy ten songs they don't want to get the one they like. After all, they are not paying for it and nobody steals something he doesn't want. The record business is over, and bands must give their music away to create a following. Downloads are easy to distribute. If enough people "share" your music they will come to your gig out of curiosity.
If you have a great live act they will fall in love and buy the CD from you even though they already have the music or they wouldn't be there. If they go for a t-shirt as well good for you. They saw MTV and are aware that purchasing your merch is a gesture of admiration, affection and support. The artist and the audience are now directly linked and the new infrastructure for the monetization of music will be constructed according to this principal. The artist is the publisher, manager and label and he must own and control all income streams just to survive. Ten percent of the artists will split one hundred percent of the money.
The big four record labels will continue to shrink and ultimately become banking institutions. They will try to buy the acts that succeed. By the time the labels know what is happening the artists won't need them. Their distribution system evaporated with the brick and mortar stores. Radio has been their long time weapon of justification but everybody listens to his iPod.
There is only one template for how to pursue careers in the current environment. If you are going to turn your music into a survival mechanism you must first learn how to play the digital music business game. You must play perfectly well, have talent and get lucky to win. The process begins with education. The systems, mechanics, protocols and politics of how to get started can be found at The Holodigm. The golden needles are invited to join the revolution in the digital music renaissance. Make music your business. Make business your music. Learn how, right now at: http://www.holodigmmusic.com/.
Tuesday, April 27, 2010
The Reflectacles - FREE CONCERT - The Good Hurt - May 1, 2010
FREE CONCERT - If you are on The Reflectacles' guest list.
Send an email to http://www.thereflectacles/ .com to add your name.
The Reflectacles at The Good Hurt - Saturday, May 1st @ 10:00 PM
Get a jump on graduation celebrations - Join us at:
THE GOOD HURT
12249 Venice Boulevard, Venice, CA
Wednesday, April 14, 2010
The Reflectacles - The Stonghold - Saturday, April 17, 2010
The Reflectacles - Live @ The Stronghold - Saturday, April 17 - 10:00 PM
1625 Abbott Kinney Blvd.
Venice, CA 90291
A concert to benefit The House of Ruth
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