HolodigmMusic.com
HOLOGRAM: Hartmann Returns to UCLA for Fall 2010
Holodigm Music CEO, and music industry veteran, John Hartmann has been engaged to repeat "The Insiders Guide to Music Management" for UCLA Extension this Fall. Hartmann who is a three time professor of the year at Loyola Marymount University will bring his new digital music industry paradigm to the Westwood campus for the second time. The Holodigm system is attracting musicians and entrepreneurs from all over the world who are dedicated to building careers in the music renaissance.
The Insider's Guide to Music Management
X 447.31 Music 4 units $550
The music manager's role is crucial to a musician's career success. Yet very few people who enter the entertainment industry have any idea what a manager does or how one can help their career. This course is designed to explain the management side of the music business. Find out what music managers do, why they are important, and how to avoid management pitfalls. Lectures, discussion, and industry guests address such topics as when to get a manager, the role of the manager in the indie world, and going up the ladder with a manager. Internet access required to retrieve course materials.
Reg# V9000B
UCLA: 2214 School of Public Affairs Bldg.
Saturdays: 12PM -4PM - 9 Meetings
Sep 25 - Nov 20
Showing posts with label music education. the holodigm seminars. Show all posts
Showing posts with label music education. the holodigm seminars. Show all posts
Thursday, June 17, 2010
Friday, June 11, 2010
HOLOGRAM: A Light Goes Out in Music - Barbara Skydel - June, 11, 2010
HolodigmMusic.com
MAKE THEM SING BARBARA SKYDEL MAKE THEM PLAY
Barb was the best of the best. She brought dignity, class and style to the profession of booking agent. Her honesty, integrity and humility set a standard that only she could achieve. Either at Premier Talent, or the Morris office, she represented every act I managed for the past four decades.
Yesterday I called a number only she had answered for over forty years. I was just checking on her health which had been distressed. Not waiting for a "hello" I immediately went into my song: "I am HartSky and you are SkyBlue, I'm just callin' to say I love you..."
"I presume you are calling for Barbara," replied a very dignified Nurse Genvieve. "I am sorry to inform you that Barbara died this morning." She didn't sugar coat the word as if there were some flavor that might turn the pill sweet.
Genvieve was a professional and she had done this many times before. She told me the truth with love, I swallowed hard, could think of nothing to say, thanked her and cried.
"I an HartSky and you are SkyBlue, I'm just callin to say I love you."
John Hartmann
MAKE THEM SING BARBARA SKYDEL MAKE THEM PLAY
Barb was the best of the best. She brought dignity, class and style to the profession of booking agent. Her honesty, integrity and humility set a standard that only she could achieve. Either at Premier Talent, or the Morris office, she represented every act I managed for the past four decades.
Yesterday I called a number only she had answered for over forty years. I was just checking on her health which had been distressed. Not waiting for a "hello" I immediately went into my song: "I am HartSky and you are SkyBlue, I'm just callin' to say I love you..."
"I presume you are calling for Barbara," replied a very dignified Nurse Genvieve. "I am sorry to inform you that Barbara died this morning." She didn't sugar coat the word as if there were some flavor that might turn the pill sweet.
Genvieve was a professional and she had done this many times before. She told me the truth with love, I swallowed hard, could think of nothing to say, thanked her and cried.
"I an HartSky and you are SkyBlue, I'm just callin to say I love you."
John Hartmann
Thursday, May 27, 2010
The Digital Music Business FAQ - Book Publishing - May 27, 2010
HolodigmMusic.com
A Literary Agent asks:
Will book publishing suffer the same fate as the record business?
Hartmann responds:
The handwriting is on the wall and there is no god powerful enough to stop digimodernization. Reading from paper is too expensive to survive as a great American pastime. Furthermore, it is economically and ecologically unsound.
The big publishers will gobble up the little ones in a vain attempt to grab a few more high profit sales. But, just like the fate the ones and zeros imposed on the record business they will die, crushed under their own weight. So what's new? This is what technology does to everything sooner or later. Somebody builds a better mouse trap and everybody wants one.
Well guess what, everybody has one and the more they play with their computers the faster the old paradigm shifts. And as scary as that may sound to you, it's the best thing that ever happened to authors of creative works. When the price dust settles reading on screen will get millions more people into the mix. More words are read online every day than are accessed from all other sources combined.
It is so Socratic that each and every dreamer can write a book. Why not? Eeverybody is the star of his own movie and all this reading is going to produce a different kind of author. For lack of a term, lets call it "reality writing." Unfettered by the editorial process, the new writers will shred the envelope. The will break all the rules, because they don't know them.
What these cyber-writers bring to the table is freedom. Freedom to create, freedom to publish and most importantly freedom to collect if they write something truly great. Yes, millions will publish a few copies for their friends and family, but think about the potential if you produce something everybody loves. After all it is the entertainment business and only the very best stuff makes the best seller lists.
It is impossible to say what the public will embrace in the long term. History shows that everything just keeps changing. The good news is that if a great book is written and published by the author it will find an audience eager to play and willing to pay. What they won't buy is marginal work.
When the good stuff hits the Internet millions will acquire it for free. A fraction will pay out of appreciation and respect. That minority will be infinitely greater in size than the entire extant book market. The author could sell millions of digital copies in a day. There will be no commissions and no publishers share. The price will be less than five dollars and the author will never have to work again. Of course, he will and he will keep the profit.
Some people will always read from paper books, but they probably ride horses and have eight-track players as well. It's time that the corporate money machines were eliminated from the process and their well demonstrated greed insures their demise. No assasination is required, they shot themselves in the foot and now they are frantically watching themselves bleed out.
Let authors stand on their talents and when they deliver let them keep the money. The world of publishers is doomed, the world of authors is born anew and it is the most exciting time in reading. Some brilliant agents will reinvent the monetization of the business model and all will be well in the land. The winners are the readers and writers. The losers are the powers that used to be and within a decade all that will remain is the ashes of the status quo doused by zeros and ones.
A Literary Agent asks:
Will book publishing suffer the same fate as the record business?
Hartmann responds:
The handwriting is on the wall and there is no god powerful enough to stop digimodernization. Reading from paper is too expensive to survive as a great American pastime. Furthermore, it is economically and ecologically unsound.
The big publishers will gobble up the little ones in a vain attempt to grab a few more high profit sales. But, just like the fate the ones and zeros imposed on the record business they will die, crushed under their own weight. So what's new? This is what technology does to everything sooner or later. Somebody builds a better mouse trap and everybody wants one.
Well guess what, everybody has one and the more they play with their computers the faster the old paradigm shifts. And as scary as that may sound to you, it's the best thing that ever happened to authors of creative works. When the price dust settles reading on screen will get millions more people into the mix. More words are read online every day than are accessed from all other sources combined.
It is so Socratic that each and every dreamer can write a book. Why not? Eeverybody is the star of his own movie and all this reading is going to produce a different kind of author. For lack of a term, lets call it "reality writing." Unfettered by the editorial process, the new writers will shred the envelope. The will break all the rules, because they don't know them.
What these cyber-writers bring to the table is freedom. Freedom to create, freedom to publish and most importantly freedom to collect if they write something truly great. Yes, millions will publish a few copies for their friends and family, but think about the potential if you produce something everybody loves. After all it is the entertainment business and only the very best stuff makes the best seller lists.
It is impossible to say what the public will embrace in the long term. History shows that everything just keeps changing. The good news is that if a great book is written and published by the author it will find an audience eager to play and willing to pay. What they won't buy is marginal work.
When the good stuff hits the Internet millions will acquire it for free. A fraction will pay out of appreciation and respect. That minority will be infinitely greater in size than the entire extant book market. The author could sell millions of digital copies in a day. There will be no commissions and no publishers share. The price will be less than five dollars and the author will never have to work again. Of course, he will and he will keep the profit.
Some people will always read from paper books, but they probably ride horses and have eight-track players as well. It's time that the corporate money machines were eliminated from the process and their well demonstrated greed insures their demise. No assasination is required, they shot themselves in the foot and now they are frantically watching themselves bleed out.
Let authors stand on their talents and when they deliver let them keep the money. The world of publishers is doomed, the world of authors is born anew and it is the most exciting time in reading. Some brilliant agents will reinvent the monetization of the business model and all will be well in the land. The winners are the readers and writers. The losers are the powers that used to be and within a decade all that will remain is the ashes of the status quo doused by zeros and ones.
Tuesday, April 27, 2010
The Reflectacles - FREE CONCERT - The Good Hurt - May 1, 2010
FREE CONCERT - If you are on The Reflectacles' guest list.
Send an email to http://www.thereflectacles/ .com to add your name.
The Reflectacles at The Good Hurt - Saturday, May 1st @ 10:00 PM
Get a jump on graduation celebrations - Join us at:
THE GOOD HURT
12249 Venice Boulevard, Venice, CA
Wednesday, April 14, 2010
The Reflectacles - The Stonghold - Saturday, April 17, 2010
The Reflectacles - Live @ The Stronghold - Saturday, April 17 - 10:00 PM
1625 Abbott Kinney Blvd.
Venice, CA 90291
A concert to benefit The House of Ruth
Thursday, April 1, 2010
The Insiders Guide to Music Management - UCLA - April 1, 2010
HolodigmMusic.com
HoloGram:
The Holodigm Seminars @ UCLA - Saturdays from Noon to 4:00 PM
Three time Loyola Marymount University Professor of the Year, John Hartmann, will be presenting a nine week course at UCLA Extension starting Saturday, April 3 at 12:00 Noon. This four unit course is called "The Insiders Guide to Music Management."
It is the first time The Holodigm Seminars have been available to the general public.
Please forward this message to any friends who may be interested in learning how to build bands in the digital age.
All artists and entrepreneurs engaged in creating careers in the music renaissance can benefit from this comprehensive lecture series on the systems, mechanics, protocols and politics of personal management in the music industry.
The course includes "A" list guest speakers from the eight core professions of entertainment.
You are all invited to participate in the first class at no charge. Just show up.
We meet in room 1234 of the School of Public Affairs Building on the Westwood campus this Saturday at 12: 00 PM. Use easy access at parking lot 3 and walk South to the SPA building.
You may register at www.uclaextension.edu. The course registration number is: V5990.
HoloGram:
The Holodigm Seminars @ UCLA - Saturdays from Noon to 4:00 PM
Three time Loyola Marymount University Professor of the Year, John Hartmann, will be presenting a nine week course at UCLA Extension starting Saturday, April 3 at 12:00 Noon. This four unit course is called "The Insiders Guide to Music Management."
It is the first time The Holodigm Seminars have been available to the general public.
Please forward this message to any friends who may be interested in learning how to build bands in the digital age.
All artists and entrepreneurs engaged in creating careers in the music renaissance can benefit from this comprehensive lecture series on the systems, mechanics, protocols and politics of personal management in the music industry.
The course includes "A" list guest speakers from the eight core professions of entertainment.
You are all invited to participate in the first class at no charge. Just show up.
We meet in room 1234 of the School of Public Affairs Building on the Westwood campus this Saturday at 12: 00 PM. Use easy access at parking lot 3 and walk South to the SPA building.
You may register at www.uclaextension.edu. The course registration number is: V5990.
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